LU for luxury

Think of the ADS (Alternative Distribution System) as the direct-to-traveller equivalent of the GDS. It’s a virtual marketplace of multiple third party websites, from OTAs to online hotel consolidators, and even airline websites with hotel reservation options, all pulling inventory from the GDS. Big names in travel such as Expedia, Orbitz, Booking.com and Opodo are part of the ADS in that they specialise in re-selling hotel inventory directly to consumers, with dynamic packaging technology allowing users to build complete trips in a single booking. Our GDS connectivity opens up an array of additional channels for your property through the ADS, putting your inventory in front of millions of individual online bookers as well as travel agents.

GDS

ADS

Think of the ADS (Alternative Distribution System) as the direct-to-traveller equivalent of the GDS. It’s a virtual marketplace of multiple third party websites, from OTAs to online hotel consolidators, and even airline websites with hotel reservation options, all pulling inventory from the GDS. Big names in travel such as Expedia, Orbitz, Booking.com and Opodo are part of the ADS in that they specialise in re-selling hotel inventory directly to consumers, with dynamic packaging technology allowing users to build complete trips in a single booking. Our GDS connectivity opens up an array of additional channels for your property through the ADS, putting your inventory in front of millions of individual online bookers as well as travel agents.

ADS 1

Price comparison tool

Price comparison tool