PPCing is believing

Pay-per-click marketing is simply a way of buying website traffic, whereas search engine optimisation (SEO) earns it. As an advertiser, you’ll pay for each click of a sponsored link on a search engine. It sounds deceptively simple, but there’s a lot more to a successful PPC campaign than you might think. Our PPC prowess ensures every visit to your site is worth more than the price you pay for it. Carefully selected and well organised keywords cleverly target search engine users, while optimised landing pages encourage conversion. The better your ads and landing pages, the less you’ll pay per click.

Our experienced PPC professionals are Google Adwords qualified and Bing accredited, so you’ll benefit from a results-driven, multi-device PPC package that increases revenue while reducing your cost per acquisition. With only the most relevant traffic reaching your website, conversion can only increase.

PPC

In the know on SEO

There’s little point in a beautifully designed website if no-one can find it. The natural (or organic) equivalent of paid advertising, SEO (search engine optimisation) earns website traffic as opposed to paying for it. SEO should always complement your paid search strategy, and improve your website, but putting your SEO strategy in the wrong hands can risk your reputation.

Aligning your strategy to your business goals, we work with you to make your website not only search engine compliant but also search engine friendly, helping you target the keywords and search terms to ensure you rise up the organic search rankings. The higher your ranking, the more conversion-ready traffic will head to your website.

Organic search (SEO)

Revert to convert

We’ve all seen them. Those clever ads that appear within seconds of leaving a site, beckoning us back. And there’s good reason for retargeting. Research suggests less than 3% of web traffic converts on the first visit, so however absorbing your website is, you still have a job to do to engage the unconvinced 97%. We can not only help you return traffic to your website with timely display advertising, but also retarget abandoned purchases with bespoke messaging on partially completed bookings. Personalisation is paramount, so we also increase the likelihood of conversion with automated personalised emails sent during the buying cycle.

Tried and trusted, remarketing and retargeting are surprisingly effective additional conversion tools.

Re-marketing & re-targeting

#getsocial!

Facebook is the world’s most visited website. Enough said. Social media channels are increasingly the go-to place for reviews and feedback. Customers are far more likely to book with you if they already follow you on social media - and if your brand personality shines through, not only are your conversions bound to increase, but your fans and followers will engage with, share, and talk about you. The result? Earned media that works for you.

Our in-house social and reputation management specialists can transform your business into a recognisable social brand. From community management, influencer outreach and ‘social listening’ to campaign planning and content creation, you’ll benefit from one of the industry’s most comprehensive social media packages. With a keyword database cross-referenced with PPC and SEO, we ensure your social strategy keeps you one click ahead of the competition.

Social media

Become an affiliate aficionado

One of the most popular forms of performance-based marketing, affiliate marketing can dramatically increase your reach without increasing upfront costs. Simply put, it’s a three-way relationship between you, the affiliate and the customer, in which you reward the affiliate for each visitor or customer acquired by the affiliate's own marketing efforts. It’s an effective way of acquiring new customers with a considerably lower CPA (cost per acquisition), not to mention free website traffic.

Choosing the right types of affiliate to advertise with is complicated enough, so we de-mystify the process with a simple, cost-effective affiliate strategy to suit your business. Partnering with our top affiliates gives you the opportunity to increase your affiliate sales month on month. The benefits of our affiliate marketing service include competitor analysis and identification of key affiliates in your vertical (or category), affiliate recruitment and promotion planning, one-to-one affiliate network interface training and insightful monthly and quarterly reporting.

Affiliate marketing

The art of inbox appeal

Email marketing is still one of the most effective ways of driving traffic to your website – and ultimately to your booking engine. Around three quarters of marketers consider it essential to the success of their business.

Timely, targeted, relevant and engaging, our e-marketing campaigns are both eye-catching and functional across multiple email clients and platforms. Supported by sound database management, savvy segmentation and enticing subject lines, we can help you make email marketing a surprisingly successful component of your online marketing strategy. Benefit from tailored email marketing campaigns that deliver across a host of email clients and platforms – including a lead-nurturing campaign for your revenue generating site and your blog, together with tactics to grow your subscriber list, upsell and increase repeat bookings.

Email Marketing

Making meta better

Where online distribution and online advertising meet, Metasearch is big news for small hotels. Not so long ago the global brands and OTAs had metasearch platforms virtually to themselves. Now, even the smallest of hotels can compete – enjoying a lower CPA and higher ROI. Because metasearch is now the most popular tool in travel, with multiple hotel rates and reviews instantly aggregated on sites like Trivago and Kayak, meta-management is an essential element of your digital marketing strategy. Potential customers on these platforms are more likely to convert, because they are already seeing your direct rates returned for their preferred dates.

Increasing your exposure across metasearch platforms is a sure way to boost direct bookings. Our meta-management service connects you to the major platforms, negotiates the best display rates, integrates your inventory directly and manages your meta campaigns, optimising your bids to each platform to ensure the best possible ROI.

Meta search

The secret of
sub-conscious selling

Great content is the cornerstone of effective marketing. The success of your PPC, SEO and social media strategies depends on it, and consumers value it – but only when it’s timely, relevant and useful. Content marketing is simply sub-conscious selling. Clever content, delivered consistently, convinces your target customer that they can trust you enough to book with you. It’s worth remembering that you’re not only a hotelier, but also an expert on your location. Show you know your neighbourhood and you’re giving a potential customer one more reason to stay with you.

Our team of experienced content writers will help you plan, create and deliver cross-platform branded content that engages your audience enough to ultimately influence booking behaviour. Our bespoke content marketing strategy includes streamlined planning (including content objectives: brand awareness, lead generation or both), content mapping, keyword tracking and social media engagement tracking. With a conversion-optimised website, the journey from consumer to customer is almost complete!

Content Marketing