DON’T BE A STORY NEVER TOLD

Your brand is what defines you, what differentiates you, and what lives in every experience your customers have of you. It’s your story to the world!

Branding is a blend of art and science. It starts with objectivity, is activated by creativity, and is driven by strategy. It reconciles the interests of ‘business’ and ‘brand’, so that they become one and the same. Put simply, a hotel can behave as a commodity, or as a brand. As a commodity, it’s price-driven, with occupancy the objective. As a brand, reputation will drive it towards higher ADRs – not just higher occupancy. Good hotel branding also influences and optimises customer perceptions. In other words, it generates desire – and when you’re desirable, people will pay a premium to stay with you purely on the strength of your reputation. This is not a rational decision. It’s an emotional one!

Could you become the new must-stay hotel in your category?

Booking platform

SO WHAT’S YOUR STORY?

To help you tell your story in the right way, we first need to understand it. Getting to know you and your business objectives allows us to unearth (rather than invent) your brand story or ‘big idea’, before distilling it to a simplified brand essence and value proposition that clearly positions you in your category. Your brand essence is where it all begins. Identified, activated and commercialised, it will underpin everything you do, guide future strategy, make decisions easier and give employees something to believe in. Most importantly, it clarifies why customers should book with you.

Website design and development

BRAND AND DELIVER!

Depending on the lifecycle of your brand, we’ll work with you to either define or refine it, giving you the foundations on which to build a distinct, ownable and scalable brand identity. We then use cutting edge design to translate your essence and value proposition into effective communication, working with you through both strategy and implementation to ensure that brand communications are consistent, adaptable and true to your big idea. Services include:

• Logo design
• Typographic style
• Colour palette
• Photographic style
• Brand language and tone of voice
• Collateral design
• Advertising design (on/offline)
• Extendable with plug-ins
• Social networking-friendly

We’ll also create a set of easy-to-use guidelines for everyone who communicates the brand, from sales and marketing teams to front line staff.

Website design and development