Luxury Hotels Group (LHG), today announced a unique partnership with Luxurious Magazine, one of the world’s foremost specialist luxury lifestyle publications. The relationship brings together a respected and ever more popular luxury lifestyle resource with a portal for some of the world’s most individual upscale hotels, giving readers access to a host of new, one-of-a-kind travel experiences, and hoteliers a vast new audience.
Voted one of the best luxury sites in the world by the Good Web Guide, LuxuriousMagazine.com is the most viewed European news and media page on Google plus with almost 1 billion views, and around 30 million views per month across all its online channels. A global team of experienced journalists review a carefully curated selection of luxury travel experiences, publishing an average of 300 articles per month across digital channels and in print.
Under the partnership, the high end print edition will be distributed in the rooms and public areas of Luxury Hotels Group member properties, winning an affluent, well-travelled new readership for Luxurious Magazine. The hotels meanwhile will benefit from an estimated £20,000 worth of promotional coverage per year, with their latest news, offers and packages also promoted via online editorial content and Luxurious Magazine’s social media platforms. Luxury Hotels Group platinum members will be prioritised for editorial, travel features and reviews, putting them at the fingertips of thousands of new luxury travellers worldwide.
Commenting on the new partnership, Clara Gutierrez, Marketing & PR Manager for Luxury Hotels Group, said: “We’re delighted to be working with Luxurious Magazine. With such a large following, it represents a money-can’t-buy marketing opportunity for our hotel partners to win new audiences, and the in-the-know, engaging editorial is the ideal platform for the individual properties in our portfolio”. Paul Godbold, founder of Luxurious Magazine, echoed this sentiment, adding: “Luxury Hotels Group is the ideal hotel partner for the magazine, with its focus on individuality and authenticity as the essence of luxury today. We’re looking forward to seeing the mutual benefits of this valuable partnership”.
