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BECAUSE INDIVIDUALITY IS AN ASSETLuxury is timeless, but selling it isn’t. We’re a hotel solutions provider for the digital era - conceived by hoteliers, for hoteliers. Flexible, friendly and forward thinking, we empower independents and smaller hotel groups everywhere to compete with the big brands, without compromising the character that sets them apart.INDIVIDUALITY
EMPOWERED
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STAND OUTWe understand the path to purchase and how to optimise the moments that matter. Think of it as a cycle rather than a single transaction, with multiple micro-moments along the way. Because we’re full service, we can take you full circle, putting you where your customers are at every stage of the trip planning cycle. Wearing your customer’s shoes, you’ll always stay one step ahead of the competition.AT EVERY STAGE OF THE CUSTOMER JOURNEY
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DREAMGenerate desire with compelling visual content
- Branded visual content
- Dedicated social media marketing
- Monthly e-marketing campaigns
- Partner marketing with targeted print / digital media
- Affiliation with key luxury brands
- Dedicated PR strategies in key target markets
- Brand visibility at global travel trade events
- Targeted sales activities with globally managed corporate accounts
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PLANInfluence decisions with audacious digital marketing
- Bespoke digital development
- Multi-device website design and development
- Cross-platform optimisation
- SEO and SEM
- Meta search marketing
- Pay per click (PPC)
- Tactical advertising
- Re-marketing and re-targeting
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BOOKIncrease conversions and out-smart the OTAs
- Bespoke booking engine integration
- Booking engine optimisation
- Saved search criteria
- DIY trip customisation
- Choice architecture to enhance conversion
- Price comparison feature to increase conversion
- GDS connectivity with a private label chain code
- GDS Marketing
- Preferred partnerships with TMCs for corporate bookings
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EXPERIENCEEnsure a seamless transition from digital to physical, personalised all the way
- Personalised experience opportunities
- Apps to enhance the local experience
- Preloaded Smartphone service
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SHAREEnable shared experience and make earned media more profitable
- Supporting and interacting with CGC
- Bespoke social media strategies across all major platforms
- Instagram Incentives: an innovative post-stay strategy to drive engagement and repeat bookings
- TripAdvisor campaigns
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DIGITAL MARKETINGFrom organic search to e-marketing and meta search to mobile apps, our digital marketing strategies are all encompassing – and all about you. We’ll audit every element of your online marketing to recommend a strategy that meets your business objectives, reduces your costs and increases conversions, always with the in-house talent to tailor your message to the markets that matter most.REDUCE COSTS, INCREASE CONVERSIONSTELL ME MORE
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WEBSITE DESIGNDesign is intelligence visualised. So behind the beautiful branding and eye-catching aesthetics, there’s strategy and science. We design, test and build bespoke websites and apps to drive conversion. User journey mapping informs what goes where on your website, conversion optimisation ensures it’s making money as well as making heads turn, and step by step support after live date ensures it’s performing consistently – on mobile, tablet and desktop.DESIGN THAT DELIVERSTELL ME MORE
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DISTRIBUTIONConnectivity is king for even the smallest of hotels. We help you navigate the global distribution landscape with two-way GDS connectivity to Sabre, Galileo, Amadeus and Worldspan by geographical strength, putting your inventory in front of over 500,000 agents (and OTAs) worldwide, quickly and seamlessly. Because until you’re on a GDS, you’re off the radar.EASY TO FIND IS EASY TO SELLTELL ME MORE
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BRANDINGBrands build businesses by engaging employees, converting prospects, generating price premiums and creating long term value. Branding is important because it influences and optimises customer perceptions, so that who your customers think you are matches who you think you are.Brands build businesses!TELL ME MORE
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REPRESENTATIONWhether you’re looking to break a new market or bolster market share, we work with your existing team to open doors and drive revenue previously beyond your reach. We improve lead generation and conversion, drive rate, revenue and market share at a minimum in line with the market, and focus resources where they will have the greatest impact.
With unrivalled reach through business and corporate, consortia and agency, MICE and leisure sales strategies, our partnership approach is proven to win new business. Together, we deliver the best possible return on investment.YOUR BRAND, OUR VOICETELL ME MORE
